ELOREA started with a simple belief: Korea's storied scent traditions deserve to be heard. Each fragrance draws from our culture's nature, memory, and craft, telling a story that has rarely been told before.
The Korean word for perfume and the tender longing for home is the same: Hyang Soo (향수). That poetic coincidence is the soul of ELOREA.
Scent is the most powerful of the senses. It evokes memory, transports, connects. This brand was built on that truth. A scent that finds you.
With love,
Su min Park & Wonny Lee,
founders of ELOREA
OUR INGREDIENTS
Ginseng.
Perilla leaf.
Aged soy sauce, fermented for years in earthenware jars.
In Korean tradition, nature is not a resource to be taken from but a language to be understood. These ingredients come together with refined perfumery techniques and world-renowned perfumers to create fragrance that cannot be made anywhere else. Deeply balanced. Quietly original.
KOREAN PHILOSOPHY
In Korean tradition, fragrance was not just worn. It was used to clear the mind before study, to restore the body after labor, to mark the passage of a season with intention. ELOREA carries this forward, crafting each fragrance to evoke comfort, resonance, and a quiet sense of presence. This is what balance feels like, worn.
THE NAME
bringing together the elements that shape our world (heaven, earth, fire, water) and the Korean culture that grounds every creation.
ELOREA written in Hangul (한글), the Korean alphabet, and inspired by Oksae (옥새), the royal seal used by Kings as a signature.
OUR COMMITMENT
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GIVING BACK TO OUR COMMUNITY
We are dedicated to the unique Korean concept of Jeong (정), the belief in our collective responsibility to one another. Our team, culture, and communities are at the heart of everything we do.
Organizations we support:
Korean American Story
Korean Community Services of Metropolitan New York
Civil Arts
Yori Chunsa | 요리천사
Hado Haenyeo Choir | 하도해녀합창단
